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Scroll now, and feeds are crowded with suggested posts, paid placements, affiliate links, branded “creators” and algorithmic noise. You’re no longer browsing a social space – you’re wading through a marketplace engineered to keep you receptive, reactive, exposed, and farmed for attention.

Without structure, income, identity, or purpose, free time becomes a void – not a luxury. Debates are currently centred around automation and employment; focussing on which industries and roles will soon become extinct – yet we are failing to consider existential drift: the paradox of a future where people have more hours and less meaning. 

Frictionless, futuristic, and perhaps inevitable, it begs the primal questions of submission and compliance; when access to your job depends on surrendering your biometric data, where do we draw the line between technological advancement and ownership?

By 2025, more than 75% of venture capital firms' investment decisions will be informed using artificial intelligence, says Gartner.

Is Artificial Intelligence just a buzzword for simplified technology? Perhaps. Find out what's going on behind the scenes of AI startups.